Price Hike in Rolex 2025: How 2024 Market affect
Rolex price increase for the new year shouldn’t come as a surprise as this is not the first time the brand is increasing its price. And with the increase in the cost of production and materials in the past year, an increase in price was due already.
Rolex appreciate in value and fast selling watches with it high quality material is also part of the reason the prices changes, yearly inflation, economic and prices of all materials changes because of this, some market are up, while some are down, but for rolex, the market are different.
2024 Rolex prices as well increase as well which this happens yearly for all rolex watches, rolex values over time the best and fast selling watches for it durable and original materials used. Check out 2024 Rolex price lists
The 2024 economic was not really great, years ago the economic have been affected with changes in government which most states can not handle their growth in economic, this situation hike the prices as well even if Rolex is a Non organization company, they as well need to satisfy their users.
An Overview of Rolex Price Increase
Rolex value increase depends on the material and model. Its average price increase for 2025 is around +4.8%. However, its steel models had modest increases that ranged from +1% and +1.5%. While its steel and gold watches had more pronounced increases, up to +11%. Well, you shouldn’t forget that this is due to the rise in the cost of gold in 2024, which recorded a +33% increase from CHF 1,750 to CHF 2,334 per ounce.
Rolex materials increase 2025
Here are the percentage increases for Rolex materials for production.
Platinum: Got about a 1% increase. This is because metal’s price in the market is stable.
Titanium: Rolex Yacht-Mater 42 collection in RLX Titanium market increased by 5.42%.
Stainless steel: The stainless steel increase is not too much. This material got an average increase between +1% and 1.5%.
Gold: Rolex gold watches got a good increase of about 14%.
Rolex Models List Prices for 2025
Outlined below are Rolex models increased price list. You can also check out the price list of different models for 2024 and 2025.
Day-Date
Rolex Day-Date models saw an 11% increase. It is amongst the models that were increased because it is made of precious materials like gold.
Day-Date 228239
- Jan 2024 – €43,600
- Jan 2025 – €48,400
Day-Date 228235
- Jan 2024 – €43,600
- Jan 2025 – €48,400
Day-Date 228238
- Jan 2024 – €40,300
- Jan 2025 – €44,900
Daytona
The Daytona saw the highest increase. Its gold models recorded the highest increase which is about 14%, while its steel watches increased by about 2.5%. The Daytona 126508 grew by +18.6%, 126518LN +18.5%, while the classic 126500LN increased by only +4%.
Daytona 126500LN
- Jan 2024 – €15,850
- Jan 2025 – €16,520
Daytona 126519LN
- Jan 2024 – €33,600
- Jan 2025 – €39,950
Daytona 126508
- Jan 2024 – €41,500
- Jan 2025 – €49,200
Datejust
This model had the same increase as the others. Its model 126334 increased by +3% because of the fluted bezel, while the stainless steel model 126300 increased by +1%.
Rolex Datejust 126334 Oyster
- Jan 2024 – €10,750
- Jan 2025 – €11,100
Rolex Datejust 126334 Jubilee
- Jan 2024 – €10,950
- Jan 2025 – €11,300
Rolex Datejust 126300 Oyster
- Jan 2024 – €8’500
- Jan 2025 – €8,600
Explorer
Explorer I and II had a rather low increase in steel configurations (+1%), however, reference 124273 (in steel and gold) rose from €12,850 to €13,450 (+4.67%).
Rolex Explorer 1 124270
- Jan 2024 – €7,500
- Jan 2025 – €7,600
Rolex Explorer 11 226570
- Jan 2024 – €10,100
- Jan 2025 – €10,200
GMT-Master II
Rolex GMT-Master II models experienced a rather low increase (+1%). However, the steel and gold models increased by +7%, while full gold models increased by +12%.
Rolex GMT Master II 126710 (Oyster)
- Jan 2024 – €11,200
- Jan 2025 – €11,300
Rolex GMT Master II 126710 (Jubilee)
- Jan 2024 – €11,400
- Jan 2025 – €11,500
Rolex GMT Master II 126720VTNR (Oyster)
- Jan 2024 – €11,750
- Jan 2025 – €11,850
Rolex GMT Master II 126715CHNR
- Jan 2024 – €42,500
- Jan 2025 – €47,400
Oyster Perpetual
Both references of the Oyster Perpetual were increased by only +2%. This was in line with the average increases for all the steel models.
Rolex Oyster Perpetual 126000
- Jan 2024 – €6,350
- Jan 2025 – €6,450
Rolex Oyster Perpetual 124300
- Jan 2024 – €6,650
- Jan 2025 – €6,750
Sea-Dweller and Deepsea
The sea-Dweller got a +1% increase because it is made of steel. However, the gold models had more increase like the Deepsea 136668LB which went from €56,700 to €60,700 +8.2%. While the Deepsea Challenge 136660 had a moderate increase of €26,700 to €28,000 (+4.87%).
Sea-Dweller
- Jan 2024 – €13,900
- Jan 2025 – €14,000
Sky-Dweller
The steel Sky-Dwellers Oyster and Jubilee bracelets increased to some extent more than the average for the steel models due to the fluted bezel that is white gold. However, the Oysterflex and all-gold models increased by around +7%.
Rolex Sky-Dweller 336934 (Oyster)
- Jan 2024 – €16,400
- Jan 2025 – €16,900
Rolex Sky-Dweller 336934 (Jubilee)
- Jan 2024 – €16,600
- Jan 2025 – €17,100
Submariner
Its gold models increased above +11%, which is in line with the general trend. However, the models 126613 with +8.6%, 126618 +11.2%, and 126619 +11.3% were the worst increase.
Rolex Submariner 124060
- Jan 2024 – €9,550
- Jan 2025 – €9,700
Rolex Submariner 126610LN
- Jan 2024 – €10,750
- Jan 2025 – €10,850
Rolex Submariner 126610LV
- Jan 2024 – €11,300
- Jan 2025 – €11,400
Yacht-Master
Rolex Yacht-Masters has a good difference between its steel and gold models. The models 126622 and 268622 had a +1% increase. However, the full gold or Oysterflex models like the 126655 increased by +11%.
Rolex Yacht-Master 126622
- Jan 2024 – €12,650
- Jan 2025 – €12,750
Rolex Yacht-Master 126655
- Jan 2024 – €30,200
- Jan 2025 – €33,550
Conclusion
In order to meet up with the high cost of production resulting from inflation and the increase in raw materials as seen in the case of gold, it is expedient for Rolex to increase its price list for 2025.
FAQs
Why is a Rolex watch so desirable?
One reason why Rolex’s price increase has not driven its buyers away is because it is a trusted brand. Clients believe that the increase in price is not due to the sake of profit, but to be able to serve its customers best.
Why is Rolex raising the price of its watches in 2025?
Rolex is increasing its price of watches in 2025 to be able to accommodate the high cost of production.
ALSO, READ MORE POSTS ON:
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- 12 Cheapest Rolex Watches: The Complete Buyer Guide
